Marketing and
Communication
BSB40820 CERTIFICATE IV IN MARKETING AND COMMUNICATION
CRICOS Course Code 105005M
This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.
Entry Requirements
There are no entry requirements for this qualification.
SBTA’s Admissions Requirements
- Must be minimum of 18 years of age
- Have satisfactorily completed Australian Year 11 or overseas equivalent school qualifications
- English Language Requirement: International students must demonstrate at least an upper-intermediate level of English proficiency, such as an IELTS score of 6.0 or an equivalent score from other recognised tests. Equivalent scores include:
- TOEFL iBT: 60-78
- Cambridge English Exams (B2 First FCE / C1 Advanced CAE): 169 or above on the Cambridge scale
- PTE Academic: 52-58; or
- An English proficiency of upper intermediate level or above from any NEAS accredited ELICOS provider.
Prospective Career Outcomes
Market Research Assistant
Marketing Officer
Public Relations Officer
Course Content
The qualification requires the completion of 12 units of competency which includes 6 core and 6 electives.
Core units
- BSBCMM411 Make presentations
- BSBCRT412 Articulate, present and debate ideas
- BSBMKG433 Undertake marketing activities
- BSBMKG435 Analyse consumer behaviour
- BSBMKG439 Develop and apply knowledge of communications industry
- BSBWRT411 Write complex documents
Elective Units
- BSBMKG440 Apply marketing communication across a convergent industry
- SIRXMKT006 Develop a social media strategy
- BSBOPS403 Apply business risk management processes
- BSBTEC303 Create electronic presentations
- BSBMKG434 Promote products and services
- BSBMKG431 Assess marketing opportunities
Course duration
52 weeks which is made up of 40 contact weeks plus 12 weeks of holiday breaks
Pathway from the qualification
Students can progress to study BSB50620 Diploma of Marketing and Communication after successfully completing the BSB40820 Certificate IV in Marketing and Communication qualification.
Mode of study
International students (20 scheduled course contact hours per week)
Domestic students (Full-time, part-time, on campus, online, blended or employment-based)
Training Delivery
Sydney and Brisbane campus
BSB50620 DIPLOMA OF MARKETING AND COMMUNICATION
CRICOS Course Code 105006K
Would you like to advance your career in the exciting world of marketing and communication? Study this qualification which can give you the skills and knowledge required to pursue senior marketing roles like digital marketing manager, brand manager or public relations coordinator leading teams and individuals.
Entry Requirements
Entry to this qualification is limited to those who:
Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent or have two years equivalent full-time relevant work experience.
SBTA’s Admissions Requirements
- Must be minimum of 18 years of age
- Have satisfactorily completed Australian Year 11 or overseas equivalent school qualifications
- English Language Requirement: International students must demonstrate at least an upper-intermediate level of English proficiency, such as an IELTS score of 6.0 or an equivalent score from other recognised tests. Equivalent scores include:
- TOEFL iBT: 60-78
- Cambridge English Exams (B2 First FCE / C1 Advanced CAE): 169 or above on the Cambridge scale
- PTE Academic: 52-58; or
- An English proficiency of upper intermediate level or above from any NEAS accredited ELICOS provider.
Prospective Career Outcomes
Product Coordinator
Public Relations Coordinator
Course Content
The qualification requires the completion of 12 units of competency which includes 5 core and 7 electives.
Core units
- BSBMKG541 Identify and evaluate marketing opportunities
- BSBMKG542 Establish and monitor the marketing mix
- BSBMKG552 Design and develop marketing communication plans
- BSBMKG555 Write persuasive copy
- BSBPMG430 Undertake project work
Elective Units
- BSBMKG546 Develop social media engagement plans
- SIRXMKT006 Develop a social media strategy
- BSBFIN501 Manage budgets and financial plans
- BSBMKG543 Plan and interpret market research
- BSBOPS504 Manage business risk
- BSBOPS505 Manage organisational customer service
- BSBMKG551 Create multiplatform advertisements for mass media
Course duration
78 weeks which is made up of 60 contact weeks plus 18
weeks of holiday breaks
Pathway from the qualification
Students can progress to study BSB60520 Advanced Diploma of Marketing and Communication after successfully completing this qualification.
Mode of study
International students (20 scheduled course contact hours per week)
Domestic students (Full-time, part-time, on campus, online, blended or employment-based)
Training Delivery
Sydney and Brisbane campus
BSB60520 ADVANCED DIPLOMA OF MARKETING AND COMMUNICATION
CRICOS Course Code 105007J
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Entry Requirements
Entry to this qualification is limited to those who:
Have completed BSB50620 Diploma of Marketing and Communication
Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and
BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent or
Have four years equivalent full-time relevant work experience.
SBTA’s Admissions Requirements
- Must be minimum of 18 years of age
- Have satisfactorily completed Australian Year 11 or overseas equivalent school qualifications
- English Language Requirement: International students must demonstrate at least an upper-intermediate level of English proficiency, such as an IELTS score of 6.0 or an equivalent score from other recognised tests. Equivalent scores include:
- TOEFL iBT: 60-78
- Cambridge English Exams (B2 First FCE / C1 Advanced CAE): 169 or above on the Cambridge scale
- PTE Academic: 52-58; or
- An English proficiency of upper intermediate level or above from any NEAS accredited ELICOS provider.
Prospective Career Outcomes
Marketing Strategist
Marketing Manager
Course Content
The qualification requires the completion of 12 units of competency which includes 4 core and 8 electives.
Core units
- BSBMKG621 Develop organisational marketing strategy
- BSBMKG622 Manage organisational marketing processes
- BSBMKG623 Develop marketing plans
- BSBTWK601 Develop and maintain strategic business networks
Elective Units
- BSBMKG624 Manage market research
- BSBMKG626 Develop advertising campaigns
- BSBSTR601 Manage innovation and continuous improvement
- BSBLDR601 Lead and manage organisational change
- BSBTEC601 Review organisational digital strategy
- BSBOPS601 Develop and implement business plans
- BSBMKG625 Implement and manage international marketing programs
- BSBCRT611 Apply critical thinking for complex problem solving
Course duration
128 weeks which is made up of 100 contact weeks plus 28
weeks of holiday breaks
Pathway from the qualification
After you successfully complete and achieve the BSB60520 Advanced Diploma of Marketing and Communication qualification, you will be able to progress and into tertiary studies.
Mode of study
International students (20 scheduled course contact hours per week)
Domestic students (Full-time, part-time, on campus, online, blended or employment-based)
Training Delivery
Sydney and Brisbane campus
Study Mode
Full-time study of a minimum of 20 scheduled course contact hours per week
Third Parties (Education Agents)
SBTA has a range of written agreements with education agents who provide only recruitment services on its behalf. Please note that all training, assessment, support services, issuing of AQF certification and any other support services are provided by SBTA.